Arta Finance
Design & Product · Founding Designer


Joined the founding team in Singapore on Day 1. Helped build the design and product functions from the ground up — process, culture, team, systems. Direct partner to the cofounders and CEO on product vision and roadmap. Contributed to multiple rounds of funding through product narrative and vision.
Building Arta Wealth Platform
Core contributor to scaling from $0 to hundreds of millions in AUM. Authored the growth strategy — including a rewards and referrals program that improved acquisition rate by 2x and referral conversion by 1.6x, with a significant increase in average AUM per user. Designed Arta Long — a community experience for private investors to share investment insights while suppressing account-specific details, building credibility without compromising financial privacy. Functional ownership spans the full product: onboarding (SEC/MAS compliance), investing, growth, account security, community, and brand.
Building Arta Sidekick
Leveraged AI tools to envision and build frameworks for retail clients and investment advisors — enabling passive portfolio monitoring with proactive, actionable updates surfaced in the background.
Driving B2B Partnerships
Established multiple eight-figure B2B partnerships.












