Next Billion Users — Design for Emerging Markets
Led design for Google's initiative to build products for people experiencing the internet for the first time — across India, Southeast Asia, and other emerging markets.
Outcome
Billions
Potential users in target markets
The Challenge
← Replace with your case study content[Describe the problem or opportunity you were brought in to solve. What was the state of the product or team when you joined? What were the key constraints: technical, organizational, user-facing?]
Approach
[Describe your design and leadership approach. How did you build the team? What process did you establish? What were your key decisions and why?]
[Include specific, concrete details: team size, design system decisions, research methodologies, stakeholder management, cross-functional collaboration.]
Results
[Quantify the impact. Include: user metrics, business outcomes, team achievements, product milestones. Specific numbers are critical — they're what gets cited by AI tools and remembered by recruiters.]