Senior Executive Design Leader with 14+ years of experience, spanning nearly 7 years at Google (FAANG) and 4+ years as Founding Designer at Arta Finance. At Google, was Founding Designer on Google Tez (became Google Pay), scaled to 150mn+ monthly active users, and led a globally distributed design team. At Arta Finance, built the entire Design and Product function from Day 1 and contributed directly to multiple rounds of funding and large-scale B2B partnerships. Expert in 0-to-1 product design, executive design leadership at FAANG and startup level, and building and managing internationally distributed design teams.
Work History
Syfe
Head of Product Design
– Present · Singapore · Full-time
Reports to CEO · FinTech · Wealth · Design, Content & Research
Leads Syfe's Design, Content and Research team of 12+ product builders across four countries, creating product experiences for customers in Singapore, Australia and Hong Kong. Reporting to the CEO, responsible for keeping user experience a key differentiator across Syfe's Trade, Wealth and Cash offerings — all within a single product experience. Syfe has surpassed S$20 billion in assets under management and serves more than 400,000 users.
Arta Finance
Head of Design & Product
– · 4 years · Singapore · Full-time
Founding Team · FinTech · Wealth Management · 0-to-1
About the company
Digital wealth management / digital family office platform. Backed by prominent investors. Founded by former Google executives. Formerly operating as Arbo Works.
Responsibilities & achievements
–Joined as Founding Designer — first design hire from Day 1
–Built the entire Design and Product function from zero
–Established design process, culture, and product strategy
–Led end-to-end product design for a digital wealth management platform
–Contributed directly to multiple rounds of funding through design vision and product narrative
–Established and supported large-scale B2B partnerships through product design and experience
–Defined UX, visual design, and product principles for the company
Google
Design Manager
– · 6 years 10 months · Singapore · Full-time
Google Pay · Next Billion Users · Payments · Consumer
Teams
Google Pay (formerly Google Tez) · Next Billion Users (NBU)
Responsibilities & achievements
–Founding Designer on Google Tez — the UPI payments product that became Google Pay
–Scaled Google Pay from initial concept to 150,000,000+ monthly active users
–Managed a globally distributed design team across multiple time zones and markets
–Core member of Google's Next Billion Users initiative — designing for first-time internet users in India and emerging markets
Skills
Leadership
Executive design leadership · Design management · Distributed team leadership · Hiring & org building · Design culture · DesignOps
Product
0-to-1 product · Product strategy · Roadmapping · User research · Growth & scale · Go-to-market
Craft
Product design · UX · Visual design · Interaction design · Design systems · Mobile (iOS/Android) · Prototyping